FEEL-OS Discovery

Alibaba Group: De Digitale Zijderoute van de 21ste Eeuw

The interactive experience opens on its original site. Use your browser’s Translate (Chrome/Edge) there — FEEL does not translate for you.

Open experience →

Shift from viewing Alibaba as a mere online retailer to understanding it as a comprehensive global infrastructure and 'Digital Silk Road'.

Establishes the 'underdog' starting point and vision of Alibaba in a Hangzhou apartment.

Open Experience