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Alibaba Group: De Digitale Zijderoute van de 21ste Eeuw

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Understand how Alibaba scaled from an underdog apartment startup to a multi-industry platform empire, and evaluate its strategic unbundling to survive modern geopolitical, competitive, and AI-driven realities.

Jack Ma's 1999 Hangzhou founding, overcoming rejections to connect Chinese small businesses with the world via the early internet.

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